Apparatus for enhanced merchandise display

Apparatus for enhanced merchandise display

A power distribution apparatus including a power supply conduit extending a length of a fixture and at least one power tap connected into the conduit, one embodiment of which may feature a saddle and at least one prong making operative contact with the power supply conduit. An electronic control module may be located proximate the saddle. The power tap may also be connected to a power distribution trough, which may have a plurality of walls, with lips, about a base. Power conductor strips may extend from the prongs along a length of the trough. Product enhancement devices may then access the power distribution trough at any point along the power distribution trough's length. A power-out-connector may be positionable along a power distribution trough for enhancement device access. The power-out-connector may feature at least one spring prong which interfaces with at least one lip and at least one power conductor strip.